Increase visibility in the organic search results
Search Engine Optimization, also called SEO, is a technique used to stregthen your website with the purpose of promoting its placement on different search engines online such as Google, Bing, Yahoo.
If someone is searching for a specific service or product and your name and company are one of the first to show up, then it will increase your chances significantly for them to choose your website rather than one of the competitors.
SEO includes optimzation of your website’s visibility, content and links etc. which aim at increasing the website relevance for people who search in order to achieve a better ranking on search engines.