How much time before my account is ready?
As a starting point, two weeks are set to create a new account provided that we have received all the necessary access and information. However, it should be pointed out that it can take more or less time all depending on the size of the account.
When can I expect to see results?
Unfortunetely, there is not one single right answer to this question. We have experience with customers, who achieve noticeable results almost right away, whereas other times it might take months of work before getting on the right track, where conversions and prices will really start to kick a** – so to say 🙂
It is important to keep in mind that the results you get via your Google advertizing – as well as the time it takes to achieve them – are highly dependent on your industry, your geograhic area, your budget, competitiveness, and last but not least, your brand.
How come I don’t get any new customers?
Honestly? There can be several reasons!
First of all, we recommend that you read the questions above, as time is a necessity. Exactly how much time it will take, is difficult to assess, but Rome wasn’t built in one day either.
Giv it a chance, and contribute with all the constructive feedback that you have in relation to search keywords, ad texts, understanding of your brand, as well as knowledge of your customers and their journey etc.
Other factors that can come into play when attracting new customers are whether there exist favorable contact options and relevant landings pages, and not least a holistic website that is up to date on content, visual appearance and the technical part (SEO). Put briefly, in the end it is your website that should be able to convert visitors to customers – what we do with Google Ads, is to get the visitors onto your site.
Finally, it should not be a secret that a larger budget contributes to faster data collection, which is the key to understanding what, where and when the customers contact you or visit your site (provided that all tracking is up and running).
Do I own everything myself? Do I have administrator rights to it all?
YES! Trust and transparency is a big part of our collaboration, so yes of course you have administrator rights to your Google Ads account, your Analytics and Tag Manager account, if you want it, and you own everything yourself.
What should I do if I want to makes changes on my account?
As mentioned, you have all the rights to make the changes that you want on your account, however, there is no reason to work against each other. Therefore, we recommend that you contact us and inform about the changes you are considering. This way we can collaborate, and we can offer our professional advice and obtain insight into why you are considering changing search keyword/landing pages/budget or whatever it may be.
How does it work with payment to Google?
Google will automatically withdraw money for the clicks on your ads from the bank account you have registered on your Google Ads account. The money are usually withdrawn once a month, but it is possible that other payment days or methods have been chosen. You can see all of this information under “Billing & Payments” on your Google Ads account.
See the image below:
Here you can also download your invoices directly from Google Ads.
Do I receive reports from you?
It varies, as it depends on each customer. Some prefer to receive reports with diagrams, statistics etc. whereas others prefer to have a conversation via the phone or an in-depth email. We usually come to an agreement about the customers’ communication preferences in the beginning of the collaboration.
Please, let us know if you would like to receive a report.
How do I see my customer ID?
You can see where to find your customer ID on the picture below.
Why do you need administrator rights in order to make a performance report?
We completely understand that it can be difficult to trust and give another company access to your business’ account. But we almost dare to guarantee that when you get the Performance Report on your Google Ads account, it’s worth taking the risk – not to mention that the report is free and noncommittal, so you literally have nothing to lose.
We have done this for a couple of year now, and the last thing we want i to “cheat” anyone or do anything on anyone’s account without their permission – we would like to maintain our professional reputation! Not to mention that we obviously prefer to use our time on existing customers rather than working for free 🙂
In addition, it should be underlined that you can always remove our administrative access anytime you want after we have made the Performance Report for you.
What should I do if another agency contacts me?
We are well aware that we are in a very competitive industry. However, we have great confidence in the quality of the work we do, and we believe that we are some of the best at what we do!
As mentioned, we are in favor of transparency and trust, so if you find yourself in this situation, feel free to accept a report or analysis from another agency. If we find out something we didn’t know – and if it can improve your account – then we are very cooperative.
We greatly appreciate your honesty, and we will do what we can to give you the same.